Team
4 members
Timeline
Nov-Dec 2024
Tool
Figma, Illustrator, Photoshop
Role
Solo Designer (Branding, Research, UI Design, Prototype)
Overview

Improving clarity for beginner hikers. Building confidence on the trail.

Altra is a hiking app that helps beginners explore nature with more confidence.It focuses on clarity, trust, and simplicity instead of advanced features. The design solves common problems like information overload, unclear directions, and limited internet access. It uses simple layouts, clear language, and offline-friendly guidance to help beginners hike safely and confidently.

PROBLEM

01 - Unclear Trail Information

Trail info often includes technical terms, complex units, or vague difficulty labels. Beginners struggle to understand gradients, elevation, or route conditions. The language and structure are not beginner-friendly, making it hard to judge if a trail is suitable.

02 - Scattered and Overwhelming Information

Trail details are spread across blogs, forums, and official sites. Useful info is mixed with unreliable content. Beginners find it hard to tell what’s trustworthy or relevant, which leads to confusion and frustration.

USER INSIGHT

User Questionnaire

To understand the struggles of beginner hikers, I created a short questionnaire using Google Forms, supplemented by insights from hiking communities and peer conversations.The target users were first-time or casual hikers (ages 25–40) who enjoy weekend trails but often feel unsure or overwhelmed when planning a hike.

Method

Google Form questionnaire + online community review + informal peer feedback

Participants

12 beginner hikers, 3 peer hikers (ages 25–40)

Format

multiple-choice & short answers, with casual peer conversations

Analysis

Grouped recurring themes through manual clustering and pattern recognition

“What was your biggest frustration when preparing for a hike?”

“Have you ever felt unsure about which trail to follow?”

“What kinds of information were hard to find or understand?”

“Have you ever turned back during a hike? Why?”

“I got to the parking lot for a trail but couldn’t find the entrance. I ended up walking the wrong way for a while.”
“At some forks, it’s really unclear whether to go left or right. And the map only tells me I messed up after I’ve taken the wrong path.”
“One time the sun set way faster than I expected. I had to turn back early because I wasn’t sure if I’d make it out in time.”
“The trail looked easy online, but once I got there, the signs were confusing and I didn’t know if I was still on the right path.”
“Even if I save a good trail, I often can’t find it again when I actually want to go.”
“Sometimes there’s no one around on the trail and no internet, so I really want reliable information I can trust offline.”

USER EXPERIENCE

CHALLENGE

How might we help beginner hikers confidently navigate trails by providing clear and reliable information?

UX GOAL

This project aimed to:

• Make trail information easy to understand for beginner hikers
• Reduce planning stress and confusion by simplifying layout and language
• Provide essential trail access even in offline or low-connectivity conditions

SOLUTION

Speak Their Language

To reduce confusion before the hike, trail difficulty is shown using familiar, easy-to-read labels instead of technical graphs or elevation data.

Trail Info Made Easy

Potentially confusing details, such as tricky sections, weather, and progress, are visually mapped in a simple, beginner-friendly way.

Offline-Safe Design

When offline, the app surfaces pre-downloaded alerts (e.g. wildlife, time warnings) to help users stay safe without needing a signal.

DESIGN DECISION

Where user challenges turned into interface clarity. This is how key feedback transformed our design decisions.
1. Speak Their Language

User testing revealed that beginner hikers found generic map pins unclear and lacked confidence in planning hikes. In response, I redesigned the map using hiking-specific icons, visible trail paths, and color-coded difficulty markers to improve clarity, reduce cognitive load, and support faster, more informed decisions.

Before
After
Beginner users felt confused by vague map markers and lacked clarity when planning hikes.
Visual simplification and icons helped reduce hesitation and support decision-making.
Easy
Mild
Challenging
User testing showed that pairing colour with text labels nearly doubled recognition of trail difficulty levels.
Before
After
2. Trail Info Made Easy

User testing showed that beginner hikers often felt unsure about the current difficulty and distance left. Replacing text and progress bars with a map-based view helped users quickly understand their location, upcoming terrain, and remaining time.

Before
After
99% of users preferred the map-based view
Real-time terrain awareness improved planning
Before
After
Redundant with title and lacks visual clarity
Even with arrows, users preferred actual trail visuals
Real-time terrain awareness improved planning
Removed overlapping info and improved visual hierarchy
3. Offline-Safe Design

Color-coded alerts highlight different risk levels. Warnings appear in orange. Critical hazards show in red. The design helps users quickly understand and respond to threats in real time.

Normal
Warning
Critical
Users responded faster to visual colour alerts than to text-based warnings.
Most users instantly understood red as the highest danger level without needing explanation.

PROCESS

Mid-Fidelity Wireframes

Version 01

The initial wireframe focused on outlining the full hiking journey, from discovering a trail to navigating and completing it. However, some screens overlapped in function and created unnecessary steps, which increased cognitive load during use.

Version 02

Based on internal feedback and early user testing, we streamlined the flow by removing redundant screens and placing stronger emphasis on hierarchy. During hiking, only essential navigation UI remains visible to help users stay focused on the trail. These changes improved task clarity and reduced interaction fatigue.

Reduced cognitive load during navigation
Prioritized screen hierarchy and flow clarity
Consolidated similar screens to avoid repetition
High-Fidelity Wireframes

Mid-fidelity testing helped identify friction points in the flow and hierarchy. Key information was reorganized to stand out more effectively and guide user attention with clarity.

Focusing on redesigning an intuitive search experience
Enhancing navigation through clear visual guidance
Mapping risk levels through structured colour hierarchy

KEY TAKEAWAY

I learned that clarity doesn’t come from reducing content, but from mapping information to how the target user thinks.
Designing for beginner hikers meant translating technical trail data into simple, visual formats they could act on with confidence.

Through usability testing and feedback, I realized that what feels obvious to experienced users may be confusing to newcomers. Instead of removing information, I focused on organizing it in a way that matches beginners’ mental models.

I prioritized visual clarity, step-by-step guidance, and intuitive design elements that support user confidence. This shift improved both comprehension and confidence, helping users feel more prepared before and during their hike.