Bee here
What is Bee here

Turn filming spots
into real-life journeys.

BeeHere is a mobile app for film festival attendees that helps users manage movie schedules and discover nearby filming locations. Inspired by bees seeking nectar, the app guides users to iconic film spots and local businesses, encouraging them to “be here” and experience cinema beyond the screen. By blending film culture with real-world exploration, BeeHere offers a journey of continuous discovery.

Problem
What I heard
Target Users
User Experience
What I found
Design challenges
Solution
UI

Problem

Movie buffs and festival attendees often struggle to find iconic filming locations they can visit in real life. While some information exists scattered across blogs, social media, and fan sites, there’s no reliable, centralized platform to search, plan, and navigate these spots.

Additionally, many users face challenges

‍

⏰
‍
Having limited time between screenings

📍
‍
Dealing with fragmented information across sources

📅
‍
Managing complex and overlapping schedules

✨
‍
Missing out on real-time updates or interactive on-site experiences

What I Heard from Movie Attendees

“I have some downtime between screenings, but I don’t know where to go for meaningful, film-related activities.”
“Managing my festival schedule feels overwhelming, and I’m worried about missing showtimes.”
“I wish there was one app to help plan routes and find nearby filming spots easily.”
“It’s so complicated to gather all the scattered information and check details like routes or business hours.”
“Sometimes I just want recommendations for local spots featured in films, but they’re buried in random blogs.”
“Since this is both a festival and a trip, I want to visit meaningful spots that connect with the films.”
“I got to the parking lot for a trail but couldn’t find the entrance. I ended up walking the wrong way for a while.”
“At some forks, it’s really unclear whether to go left or right. And the map only tells me I messed up after I’ve taken the wrong path.”
“One time the sun set way faster than I expected. I had to turn back early because I wasn’t sure if I’d make it out in time.”
“One time the sun set way faster than I expected. I had to turn back early because I wasn’t sure if I’d make it out in time.”
“Even if I save a good trail, I often can’t find it again when I actually want to go.”
“Sometimes there’s no one around on the trail and no internet, so I really want reliable information I can trust offline.”
“I got to the parking lot for a trail but couldn’t find the entrance. I ended up walking the wrong way for a while.”
“At some forks, it’s really unclear whether to go left or right. And the map only tells me I messed up after I’ve taken the wrong path.”
“One time the sun set way faster than I expected. I had to turn back early because I wasn’t sure if I’d make it out in time.”
“One time the sun set way faster than I expected. I had to turn back early because I wasn’t sure if I’d make it out in time.”
“Even if I save a good trail, I often can’t find it again when I actually want to go.”
“Sometimes there’s no one around on the trail and no internet, so I really want reliable information I can trust offline.”

Target Users

PRIMARY

Film Festival Attendees
Movie Enthusiasts
Passionate movie lovers who seek deeper connections to their favourite films by exploring iconic filming locations and attending events like the Vancouver International Film Festival (VIFF) often combine their festival experience with city exploration.

SECONDARY

Travellers and Tourists
Visitors travelling to new cities who are also movie lovers combine their trips with discovering iconic filming spots and local culture.

Understanding the User Experience

What I Found from 6 Moviegoers

Key pain points revealed through user interviews

85%
5 out of 6
Found it difficult to locate filming spots using only festival resources.
67%
4 out of 6
Used google Maps or Reddit to check reviews and spot recommendations.
50%
3 out of 6
Found it difficult to spend time meaningfully between film screenings.
33%
2 out of 6
Had previously used a travel planning service specifically for a film festival.

Design Challenges

How might we help moviegoers discover filming locations near them with ease?

How might we make it easier to plan meaningful activities between film screenings?

Final UI

The final design integrates discovery, engagement, and planning into a cohesive and cinematic user experience.

Key takeaway

-Personalized discovery can lower the entry barrier for cultural platforms.
-Cinematic UI/UX enhances emotional engagement and encourages exploration.
-Planning tools should be visual and flexible to match users’ real-world constraints.