With over a year of hands-on experience in the design industry, I’ve worked across visual branding, packaging, and marketing campaigns, creating both print and digital assets under fast paced timelines. Along the way, I’ve developed a strong eye for layout, typography, and visual consistency, crafting brand-aligned visuals such as posters, packaging, editorial layouts, and promotional materials.
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Wanting to expand my design scope into digital experiences, I shifted my focus to UI/UX design. I now design user friendly interfaces and interactive prototypes using tools like Figma and Webflow, bringing together visual storytelling from my branding background with functional, user centered design principles. My approach always starts with the user, ensuring that every visual decision supports clarity, usability, and impact.

While every project is different, I follow a flexible but structured process that helps me design with purpose. I begin by understanding the user and the problem, through research, journey mapping, or observing real behaviours in context.
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From there, I explore ideas through user flows and wireframes. I don’t just focus on layout; I think about how the brand’s story and identity can be reflected in the interface. Whether it’s defining a colour system, shaping a button interaction, or choosing a typographic style, I aim to translate brand values into experiences that feel intuitive and meaningful.
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Once the structure is clear, I move into prototyping and front end implementation using Figma, Webflow, or hand coded HTML/CSS, depending on the needs of the project. This allows me to test and refine interactions early and ensure that the final product aligns with both the brand and the user’s needs. My process doesn’t always move in a straight line, but I always center it around clarity, consistency, and empathy.

I love outdoor activities, especially skating (ice or inline) and swimming in the summer. I have also earned the nickname “pigeon detector” for my mysterious ability to spot and avoid them from far away.

I also have a strong sense of direction, which might explain why I enjoy designing clear navigation flows and user paths. And while I thrive on spicy food, I am still working on making peace with beans and carrots.