One Way.
Zero Hassle.

A new BGZT sub-brand that visualizes convenience and trust through a one-way delivery identity system. It captures the simplicity and efficiency of BGZT’s pickup and delivery experience.

Role

Brand Designer

Team

SC

Timeline

4 weeks

Tool

About BGZT

Secondhand marketplace

BGZT (short for Bungeajangter) is a second-hand trading platform in Korea, similar to Craigslist or Facebook Marketplace, designed for local, chat-based transactions. Users can buy and sell used goods locally through chat-based transactions, with features like real-time location filters and secure payment options.

More than a resale app, BGZT offers curated retail spaces, trend reports, and brand experiences for consumers.

Service Flow

Secondhand marketplace

Concept

Where personal taste meets everyday trade,
made simple — ONE WAY

Routine

→ Making the resale process easy, accessible, and routine.

Clear

→ Communicating clearly while respecting each user’s unique preferences.

Connect

→ Bridging personal lifestyle with the community through taste-based trading.

Design Process

Shaping the Journey

I explored a new packaging and delivery experience for second-hand trading, from pickup to delivery. The design focuses on flexible forms that adapt to different items while keeping the process simple and intuitive.

Using grids, triangles, and directional lines, I visualized ideas of movement, protection, and connection, capturing the item’s journey and the relationship between sender and receiver.

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