VELOT is a car-sharing brand designed for modern urban life. It simplifies every part of the journey, from finding a vehicle to parking at your destination, by design that captures the flow from motion to rest and turns it into a clear and calming experience.
Cars are meant to bring convenience, but for some, they take away time and add unnecessary hassle. VELOT was created to make daily mobility more efficient. From the moment you start driving to the moment you park, we simplify every step so you can focus on what truly matters.
Make mobility effortless. We design every step of the journey for less stress and more freedom.
A smarter way to move. Shared mobility and parking solutions that save time, space, and the planet.
The VELOT logo is built from visual cues found in the driving experience, such as parking lines, curved roads, and overlapping lanes. The geometric cuts and circular intersection reflect the brand’s focus on flow, structure, and movement.
The logo also adapts across contexts, from a full form to a simplified version, reflecting the brand’s flexibility in everyday mobility.
The seamless transition between driving and parking is visualized as a design motif. Inspired by urban mobility patterns, the concept blends movement and pause to reflect Velot’s role in optimizing everyday journeys, from your starting point to your destination.
The moodboard conveys a sense of modern precision and smooth flow through glass textures, metallic tones, and directional light. It expresses a refined balance between movement and calm stability.
Velot’s palette expresses clarity, confidence, and motion. Deep Black conveys control, Signature Blue drives energy, and Soft White adds balance and lightness.
The typography balances motion and calm, staying clear and steady to reflect quiet confidence.
These visual motifs are derived from the core concept, “The flow between motion and rest,” translating it into a fluid and cohesive visual language.
At first, I added multiple text elements to make the brand’s message clear. But the more I added, the less refined it looked. Once I removed those details, the design felt more cohesive and elevated.
I realized that true luxury is expressed quietly, not by labelling something as “luxury” or “professional,” but by showing it through simplicity and consistency.
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