BGZT Delivery
A new BGZT sub-brand that visualizes convenience and trust through a one-way delivery identity system. It captures the simplicity and efficiency of BGZT’s pickup and delivery experience.
Role
Timeline
Team
Tool
Brand Story
BGZT (Bungeajangter) is one of Korea's largest secondhand marketplaces, similar to Craigslist or Facebook Marketplace. Beyond buying and selling, it offers curated retail spaces, trend reports, and brand experiences, making it more than just a resale platform.
Approach
ONE WAY is a sub-brand built around BGZT's pickup and delivery flow. The name reflects the simplicity of the process: pick up, pack, deliver, done. This one-way journey became the foundation for the visual identity, from packaging to brand graphics.
Design Process
I designed a packaging and delivery system for secondhand trading, from pickup to drop-off. The forms are flexible enough to fit different items while staying simple and consistent. Grids, triangles, and directional lines were used to express movement and direction, tying back to the ONE WAY concept.
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