ABOUT VELOT
Cars are meant to bring convenience, but for some, they take away time and add unnecessary hassle. VELOT was created to make daily mobility more efficient. From the moment you start driving to the moment you park, we simplify every step so you can focus on what truly matters.
BRAND STORY
Make mobility effortless. We design every step of the journey for less stress and more freedom.
A smarter way to move. Shared mobility and parking solutions that save time, space, and the planet.
For people on the move, those who value time, clarity, and a smooth start-to-end journey.
LOGO
The VELOT logo is built from visual cues found in the driving experience, such as parking lines, curved roads, and overlapping lanes. The geometric cuts and circular intersection reflect the brand’s focus on flow, structure, and movement.
The logo also adapts across contexts, from a full form to a simplified version, reflecting the brand’s flexibility in everyday mobility.
CONCEPT
The seamless transition between driving and parking is visualized as a design motif. Inspired by urban mobility patterns, the concept blends movement and pause to reflect Velot’s role in optimizing everyday journeys, from your starting point to your destination.
MOOD
The moodboard captures the tone of modern mobility through structured forms, quiet strength, and visual flow. It reflects a balance between precision and fluidity, echoing Velot’s commitment to making movement feel seamless and intentional.
DESIGN SYSTEM
Velot’s color palette reflects clarity, confidence, and momentum. Deep Black conveys precision and control, while Signature Blue adds energy and forward motion. The soft White provides contrast and lightness, supporting a clean and efficient visual experience.
The typography reflects both motion and calm. It stays clear and steady, giving the brand a quiet confidence.
These visual motifs are derived from the core concept, “The flow between motion and rest,” translating it into a fluid and cohesive visual language.
APPLICATION
.svg){kind=icon}
